Archive for June, 2009
Central Valley Greenway
By RobertJune 30, 2009
This weekend was also the official opening of the Central Valley Greenway, which can take riders from New Westminster Quay to Science World.
Tobias had set up a mechanic stand for free checkups and consultation, while I joined the ride from Trout Lake (John Henry Park) to The Winston Overpass near Sperling SkyTrain Station (google map doesn’t show the overpass).
VACC who was coordinating the rides from New Westminster and Trout Lake saw approximately 350 people join us on the rides. I had a awesome chat with a couple of the riders, while we rode to the celebrations, about The Tree and why we made it.
Some common questions we received about The Tree were:
Why did you decided to make it?
We wanted a bike with a higher level of Canadian manufacturing and a more robust bike made for the rigors of our West Coast climate. We were generally frustrated with the quality and spec of commuter bikes coming from Canadian and other manufacturers.
What makes it so special?
Everything about this bike was selected for durability and serviceability taking into account the wetness of our climate in the fall, winter and spring. It’s really a win win, the environment wins and so does your pocketbook.
How is this Bike Greener then your average bike?
The powder coating yields less waste, is more durable, and lasts longer. Canadian manufacturing is generally regulated by higher environmental and social standards than China, Taiwan, Vietnam and Mexico. To top it all off Bikes on the Drive is donating 1% of the sale of the Tree to Canopy, a fabulous environmental organization.
All Bikes can be fixed, so why are the parts important?
We service a ton of bikes each year and we see which parts are lasting through the rigors of year-round Vancouver commuting and which ones are under performing. Sometimes a part, like a hub costs 90 cents more for an upgraded seal and will last several times longer than its cheaper counterpart. Obviously we spent the 90cents.
Not all parts can be easily repaired. Often replacement is the only course of action available should a repair be required. Using the hub example again, it is not always easy or possible to get new cones for some of the newer hubs that come stock on new bicycles. We chose a hub for which Shimano has been making the cones for years, the part is wide available and easy to service at virtually any bike shop your touring heart desires.
Mass Arrival
Although some parts of the trail are still being worked on, I am amazed but the quality of the route that has been made. Giving more people the opportunity to bike to work is one of the best things we can do to affect the sustainability of our city.
Once we had arrived at the BBQ I dropped into to see Tobias was as busy as ever at our Mechanic Stand and one of the largest bike valet set ups I hve ever seen. The BBQ food was awesome.
Such a Grind
After checking in with Tobias I saw the Ethical Bean station at the BBQ and a bike powered, coffee grinder. Yes, a grinder was all peddle power, and while they had some trouble with the brewer (mainly, it was a little over-worked due to the size of the crowds that showed up), the volunteers certainly put in a great deal of highly appreciated effort to get some peddle powered coffee to the weary cyclists.
All in all it was quite a well attended event with well over 1600 people in attendance. And we found this bike route quite a joy to ride and know why it is called a greenway – because of the route being more field than street. Congrats to all who developed this greenway. We at Bikes on the Drive hope it is a sign of many more similar things to come.
Attending Mass
By RobertJune 29, 2009
The shop closed up early for Critical Mass and we headed down to the Art Gallery in a mini mass of 10 to 15 cycles which we picked up from The Drive and along the Adanac Bike Route.
Once we arrived at the Art Gallery it was hard to find a spot that wasn’t already covered in people. We knew the June Critical Mass is the biggest one of the year, but seeing the huge numbers of people for the first time was a sight to see.
Walking up the front steps of the Art Gallery really gave me a sense of how large this event has actually become.
There was also a large number of people who were getting themselves body painted in preparation for the ride and a few of us just couldn’t resist getting a few trees painted on ourselves.
For Cam MacLeod this was his first Critical Mass in Vancouver and he was riding a Tree. While we were cruising down Burrard he mentioned how easily the bike carried itself.
“It is very robust, but a lot lighter then it looks, I didn’t think it would be a fast as it is,”
Cam has only worked for us for about two weeks and after a short one hour ride he was impressed by the quality that went into this bike.
I have also been amazingly impressed with this bike. Since taking mine home last week and putting it through both street and field testing I can certainly say this bike has out performed any two wheeled transportation I have ever ridden on.
Under a Tree Canopy
By RobertJune 26, 2009
We at Bikes on the Drive had a very special event last Sunday, June 20th. Fawzia Ahmad of Canopy (formerly Markets Initiative) came to give a product knowledge session about her organization.
She came in to our regular Sunday staff meeting to talk about the mission of Canopy and how their mission coincides with what we are doing with The Tree.
Canopy has been a driving force in lobbying book, magazine and newspaper publishers to change from paper printed on old growth forest to post consumer paper product. Throughout our product knowledge session we found out that Canopy was behind the Canadian printing of Harry Potter series on Ancient Forest Friendly paper.
What does Harry Potter have to do with The Tree?
Well, we think The Tree is a pretty magical, but really, both are more sustainable products that were designed and implemented to improve and inform consumers of a more sustainable culture. With this being said, Bikes on the Drive is donating a portion of all Tree sales to further Canopy’s mission.
They have also been successful with newspapers too. Just last week The Globe and Mail committed to using Ancient Forest Friendly paper in the printing of their daily newspaper in plants across Canada. With the success of such successful campaigns, Markets Initiative decided to re-brand itself as Canopy and with the new name they decided to hold a bike scavenger hunt, and here are a few details:
The Great Paper Chase
- has been canceled. We at Bikes on the Drive look forward to the event in 201o
Well when we heard about this the entire staff wanted to drop everything and go! Unfortunately for some of us we do have to keep the shop open, but we will certainly be sending a team of Tree-wheeling scavengers to take part.
Free for Tree’s
ilan did one better – for anyone who has purchased The Tree this summer, Bikes on the Drive will pay your entry fee to this event. This is our way of saying Thank You for making this first year of The Tree a success. If you have purchased a Bikes on the Drive Tree from us this summer and you want to attend a scavenger hunt along with a wicked BBQ, here is your chance!
Not wanting to be out done by ilan, Autumn then suggested the staff donate our July tips to Canopy and with a unanimous raising of hands the deal was done. The product knowledge session ended with a round of applause, which by all accounts was a first in the history of our shop.
Test Ride
Fawzia then took out a Tree for a test ride. She was used to riding an old heavy mountain bike and living in the heights of Burnaby she detested the hills on the ride home. But with one test ride, and a couple of hills under her belt, she liked our bike and decided to purchase one herself! She has been biking to work ever since.
We will be working more with Canopy in the months and years to come and we hope it fits as well as the Brookes saddle Fawzia likes so much.
You can read more about Fawzia’s little investment on the Canopy blog. Here is a excerpt.
A Bunch of Green Chalk
By RobertJune 15, 2009
Bikes on the Drive woke up early on Sunday morning and we hit the streets like a bunch of guerillas and a few tree stencils and a bunch of green chalk.
One of our new employees Cam Macleod was given the task of stenciling over 100 tree symbols all over The Drive for Car Free Days. Cam has a bit of a marketing background and was up to the task.
It was quite the community effort with my next door neighbor Andy Hurcum building the plywood stencils for me it was a lot better the the cardboard contraptions I had made.
Cam and I had tons of fun stenciling trees all over The Drive. There were lots of questions about The Tree while we were out and about. We talked and chalked and had tons O’fun.

One of our larger guerilla installations that we did when the drive finally closed to vehicle traffic.
Once we ran out of green chalk we decided to call it a morning and head back to the shop to help open up.
We set up out booth with a couple of nutcase helmets some Chain J and our beloved Tree.
By the time we had set up shop and grabbed our second cup of joe for the morning, it was time to give away our second Tree of the summer. We shut down the shop for 15 minutes and joined the party on the street ilan gave a talk about why we put our time and resources into the The Tree.
During ilan’s little bike evangelism we amassed quite the crowd of people. It was really nice to capture the attention of the drive community on one of the biggest days of the year.
The draw was made and we are pleased to announce that Deepak Vyas you are the winner of a Bikes on the Drive Tree by Devinci.
Other area’s of interest we wanted to make note of: |
|
|---|---|
| Instead of commuting to work why not just bring work with you, Driven by Profit won hands downs for the most unique use of a boardroom table ever. We just not sure commuting on top of a boardroom table is the most sensible and eco-friendly way to commute. But guaranteed you’ll never be late for your next meeting. | |
| The free hugs girl outside Bikes on the Drive who gave well over 1000 people hugs that day. | |
| The mimes (Victorian era ?), They were just amazingly awesome to watch and how they interacted as they strolled down the drive. | |
| Our friends on eight wheels instead of two at the roller disco on Graveley St. They were really kicking the tunes and looked like they were having a great time. | |
Also did you enjoy car free days? Well if you did you should let your mayor and counsel know. Drop them a line I am sure they would love hearing some positive feedback from the days events.
Carving a Niche
By TobiasJune 12, 2009
The Tree was designed around being eco-friendly in so many aspects, from it’s concept to creation to it’s name. The colour we chose is directly associated with the name we chose, it was up to me to decide where we where going with the colour scheme.
We talked about browns and greens, very earthy colours the whole time. Eventually we decided on the matt black, by a combination of peoples interest and our needs as a far as what we wanted the bike to represent. It is not a sporty colour it is solid and dependable. They don’t say flash. The bike grabs your attention by what it is, not how nice it looks.
When I came along in the production of the bike we already had the name. The name kinda sells itself. In the end we found it a representation of our vision and the ethic of the shop.
When looking at a graphic we explored both rural and urban trees. Coming from a rural island lifestyle I went with more of a mountain side tree at first but then through some feedback I decided to go for more an urban tree something you would see while biking to work.
The one graphic we finally choose was the single tree with a great silhouette. It was originally going to be on the top of the bike and have lines wrap around the bar, all designs change a little bit before production. There was a simplicity to it that everyone just really liked.
The bike is a workhorse.
If you know what your looking at. Your going to look at the bike and say that is really well made, it is really though out. I think all of the stuff we brainstormed about showed up in the end product really well.
I was unable to visit the factory with Darcy and ilan. But from what they told me the bike looked pretty sharp.
When I first saw it, I got to see it in the box all packed up. Living in a consumer culture you love opening new products some time your impressed, sometimes your not so much. This time it had a more personal touch, seeing something of mine on a pretty major product I was excited.
When it was built and realized that the simplicity of the design, the colours we chose and the placement of logo everything just turned out really wonderfully.
We aren’t really trying to brand the bike, we’re trying people to get people to look at the quality of the bike itself, not at who made it or who made the parts we wanted people to look at a quality that make it a nicely designed bike.
We styled the Tree logo much like Devinci’s current style, not out of any request, but I out of fairness to Devinci. They have their styles going and their branding. It helps us to work with them in that way to create something in their current styles, straight up it just looks good.
- First Tour
31 August 2009 - Carving a Groove
24 July 2009 - Tree Views
16 July 2009 - Coffee Trees
4 July 2009 - Central Valley Greenway
30 June 2009
- Rider:
Parts of the "Greenway" goes through the Burnaby R... - Car link:
glad to see promotions for getting cars off of the... - Cristina:
Hi, interesting post. I have been pondering this t... - Kathy:
The Vancouver Area Cycling Coalition was glad to h... - Rodney:
This bike looks incredible! Great work everyone! ...
Categories
- Advocacy (2)
- Events (7)
- News (8)
- Story (5)
- uncategorized (1)






















