The Tree

The Tree was conceived not in a moment of inspiration but from a general frustration happening to the mid-range-hybrid commuter bikes.

Reasons were many, but a couple of years ago ilan Handelsman, manager of Bikes on the Drive (BOTD), started seeing changes in the mid-range bikes being sold by all manufacturers. These included moving the welding and painting off shore, reducing the robustness of wheels and hubs and making the bike less versatile to disc-brake upgrades.

“We want Canadian made, we want disc brake upgradability… We wanted a bike that was a bit more sustainable.” coined ilan

Spoke counts were dropping from 32/36 to 24. Bikes were no longer coming with disc brake tabs and environmental standards are much less stringent off shore.

“We don’t want to have to replace the parts on a bike more often than necessary,” said ilan. “We prefer to repair parts as opposed to replacing them. It is much more sustainable.”

Handelsman had an idea to build his own bike and with having his hand forced by trends he saw in the industry, he went to find a way he could have all he wanted in a Canadian-made commuter bike. He knew the technology was still available in Canada to build and weld bikes, but he didn’t know who would jump on board.

ilan Handelsman at the Bike to Work Week BBQ.

Devinci still has a manufacturing shop based in Chicoutimi, Quebec and currently manufactures about 20,000-25,000 bicycles in-house per year. It was a perfect candidate to build the bike. We weren’t the only ones who have ever asked a bike manufacturer for a custom build, but now we had to convince Devinci to make a bike it had essentially stopped selling years ago.

In November 2007, ilan traveled to Devinci’s offices in Chicoutimi and spoke with Max, sales manager, and Yvan, vice president and production manager for Devinci.

ilan gave the reasons why he wanted to produce The Tree but was met with some resistance at first. ilan asked them to bring out a 2007 Devinci Oslo (the bike The Tree was based on) from the plant and show how he would showcase the selling features of the Oslo.

The people at Devinci were impressed with ilan’s candour, knowledge and passion for the project and what he wanted to do with the bike. They agreed and a year later they were touring the factory in Chicoutimi,viewing their creation.

In part two find out what is going into The Tree and why we have chosen to use the components we have.